AllOver Media, LLC (AOM), a portfolio company of Audax Private Equity and the largest alternative out-of-home advertising company in the U.S., announced today that their unique ski resort chairlift advertising platform has expanded to include Steamboat Ski Resort in Colorado. Steamboat joins AllOver Media’s exclusive list of the most popular North American Ski Resort partners that already includes; Aspen/Snowmass, Beaver Creek, Heavenly, Jackson Hole, Mammoth, Park City, Telluride, Vail, Whistler as well as the top European destination Courchevel, France.
Located in an authentic western town, Steamboat is known for their Champagne Powder snow, legendary trees, unmatched Olympic heritage and family friendly service. “Our partnership with AllOver Media will elevate the customer experience by providing mountain information in a clever and convenient space,” said Dave Hunter, Vice President of Mountain Operations for Steamboat Ski & Resort Corporation. “Having trail maps front and center on the lifts of Christie Peak, Elkhead and Sundown will make it easier for guests to explore Steamboat trail’s and plan their mountain routes.”
“We’re excited to add one of most iconic ski resorts in the country to our mountain resort chair lift advertising portfolio for the upcoming ski season. Skiers and snowboarders from beginners to world-class competitors come to Steamboat to get the classic ski experience of the Rockies in the American West. It’s a phenomenal new audience for the brand messages from our global marketing partners.” Jeff Griffing, CEO, AllOver Media.
AllOver Media (AOM), founded in 2002, is headquartered in Minneapolis, Minn., and is the largest alternative out-of-home advertising platform in the U.S. AOM works with a wide range of national and regional advertisers based all over the US by promoting products within captive media formats that include outdoor advertising, convenience stores, nightlife media, mobile billboards, ski resorts and transit bus advertising. AOM is the only US alternative out-of-home advertising company that can provide placements in every market in the country.
source: snowindustrynews.com / articles/2018/july/chairlift-advertiser-allover-media-expands-to-include-steamboat/